Ines Helps Small Business Owners Build Personal Brands That Drive Growth

Los Angeles, CA – February 11, 2026 – SCORE, the nation’s largest network of volunteer resourceful business mentors and a nonprofit partner of the U.S. Small Business Administration, hosted a live webinar on Wednesday titled “Build a Personal Brand That Scales Your Small Business: Turn Trust Into Growth in 2026.” The session, led by digital growth strategist and mentor Ines, provided small business owners with practical strategies to leverage their personal brand for trust, credibility, and measurable growth.

During the webinar, Ines emphasized that everyone already has a personal brand, whether they intentionally cultivate it or not. “Every interaction, such as online posts, emails, or conversations, shapes how people perceive you,” Ines explained. She encouraged participants to take control of their personal brand to build credibility, attract opportunities, and scale their businesses effectively.

The session introduced a three-pillar framework for a scalable personal brand: clarity, credibility, and connection. Ines explained that clarity about who a business serves and what it stands for lays the foundation for growth. Credibility comes from consistent experience, demonstrated results, and visibility in the right spaces, while connection focuses on relatability and trust.

Attendees learned how to differentiate themselves in crowded markets and leverage platforms like LinkedIn to turn visibility into tangible opportunities. Ines stressed that personal branding is about strategically demonstrating expertise and authenticity, not chasing followers or viral content.

A portion of the webinar also highlighted the strategic use of AI tools to support personal branding. Ines showed how AI can enhance clarity, consistency, and efficiency without replacing a business owner’s voice. Participants were guided through exercises to clarify positioning, generate content, and implement sustainable routines that scale over time.

The session concluded with a 30-day action plan, encouraging participants to optimize one platform, share expertise weekly, and intentionally build authority. Attendees praised the webinar for its actionable insights and real-world relevance, noting it addressed aspects of personal branding that many business owners often overlook.

As a national leader in small business support, SCORE continues to provide mentoring, workshops, and resources for entrepreneurs looking to grow sustainably. Business owners interested in personal branding guidance can connect with Ines through SCORE, book her for future workshops, or schedule a complimentary strategy session.

Next Steps for Entrepreneurs:

👉 Connect with Ines for Speaking or Mentoring

👉 For an In-depth Program Designed to Help Your Business Grow: Explore the Online Growth Accelerator Program