Empowering Small Businesses with a Clear Online Growth Strategy at SCORE

On Wednesday, January 14, 2026, SCORE hosted a live webinar titled “Audit Your Online Growth: See What’s Working, Fix What Isn’t, and Fuel Your Next Stage of Growth!” Award-winning mentor and educator Ines led the one-hour session, helping entrepreneurs, early-stage founders, and local business owners assess their online presence and plan their next stage of growth with clarity and confidence.

SCORE, a U.S. Small Business Administration resource partner, provides mentoring, workshops, and training to help small businesses grow sustainably. Through its Los Angeles chapter, business owners have access to expert guidance from experienced professionals like Ines, who combine strategic insight with actionable tools.

Ines opened the session by addressing a common challenge: many small business owners invest time, money, and effort into marketing without a clear understanding of what drives results. The webinar introduced the concept of an Online Growth Audit, a structured approach designed to identify gaps, opportunities, and inefficiencies before scaling efforts. She walked participants through how to evaluate their business across branding and messaging, website performance, search visibility, online reputation, and data-driven decision-making. By breaking down their online presence in this way, attendees were able to see where they were performing well and where improvements were needed.

The workshop emphasized practical strategies to transform insights into action. Ines shared a 30/60/90-day roadmap that guides business owners to establish clarity and fix foundational issues in the first thirty days, optimize promising channels and improve conversion paths in the next sixty, and confidently scale what works over the following ninety days. She also introduced free and low-cost tools that support this clarity-first approach, including Hotjar for heatmaps, Google PageSpeed Insights for performance checks, Ubersuggest for keyword research, and ChatGPT to craft professional review responses. These tools give entrepreneurs immediate ways to evaluate and strengthen their online presence without large upfront investments.

Attendees responded positively to the webinar, praising its clarity, practicality, and actionable insights. Many noted how the frameworks and tools provided were easy to implement and would save time while improving results. Business owners walked away with a clearer understanding of their current online performance, confidence in their decision-making, and a structured plan to guide their next stage of growth.

For those who missed the session or want personalized guidance, Ines invites small business owners to book her as a speaker, connect with her as a mentor, or schedule a complimentary strategy session. This ensures that businesses can receive tailored support to apply the audit frameworks to their unique circumstances.

Next Steps for Entrepreneurs:

• 👉 Connect with Ines for Speaking or Mentoring

👉 For an In-depth Program Designed to Help Your Business Grow: Explore the Online Growth Accelerator Program