Ines Leads LinkedIn & Personal Branding Conference at Tunisia Digital Awards

The Tunisia Digital Awards (TDA) is a landmark event celebrating digital excellence, innovation, and leadership in Tunisia. Since its inception in 2017, TDA has grown into a premier national platform where technology, creativity, and visionary ideas converge. The event brings together top professionals, startups, agencies, and brands, providing a strategic space to showcase innovation, exchange knowledge, and set new standards for digital performance. This year’s edition took place at the elegant Verdi Hotel in Gammarth Bay, hosting over 200 high-level professionals across multiple conferences, panels, and exhibitions.

Ines led a LinkedIn and Personal Branding conference during the TDA. Her session focused on helping professionals and entrepreneurs move beyond LinkedIn profiles that merely exist toward creating a presence that drives visibility, credibility, and real opportunity. Ines emphasized that many talented individuals miss out not because of a lack of skill, but because their value isn’t clearly communicated.

The conference explored the essential principles of personal branding. Attendees learned how to clarify their positioning, enhance credibility, and communicate their value effectively. Ines highlighted the five core pillars of strong personal branding: positioning, credibility, messaging, visibility, and opportunity alignment. She guided participants through assessing their current LinkedIn presence, identifying gaps, and implementing a 30/60/90-day roadmap to strategically strengthen their professional narrative.

What stood out during the session was the level of engagement and thoughtful discussion. The room featured a balanced mix of seasoned professionals and students, all eager to refine their LinkedIn strategy and personal brand. Many shared insights about their own challenges and successes, creating an interactive environment that reinforced the practical importance of clarity in online presence. Participants left with actionable steps, a clear understanding of their professional positioning, and confidence in using LinkedIn to attract meaningful opportunities.

Ines expressed her gratitude to everyone who contributed to making the conference inspiring, including organizers and participants. She also encouraged attendees to continue building their personal brand intentionally, reminding them that LinkedIn is not about being everywhere but about being clear, credible, and consistent where it matters most.

For professionals seeking guidance, Ines offered a practical takeaway: personal branding is value-driven, not ego-driven. Clarity precedes visibility, consistency beats intensity, and intentionality drives opportunity. Attendees were invited to book a free 30-minute strategy session with Ines to review their LinkedIn profile and plan their next steps.

Today, the Tunisia Digital Awards is a key platform for celebrating innovation and empowering digital leaders. By combining conferences, panels, and awards, it provides both inspiration and actionable insights to advance careers and businesses. Ines’s participation as a conference leader and jury president further strengthens her mission to educate, mentor, and empower professionals to achieve online growth and lasting digital impact.

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