Leading AI & Marketing 2026 Workshop for Next Women Tunisie

On January 16, 2026, in Tunis, Ines led AI & Marketing 2026: Accelerating Business Growth with Artificial Intelligence, a high-impact, in-person workshop in collaboration with The Next Women Tunisia, the Tunisia chapter of a global network empowering women entrepreneurs and investors. The event was designed to help business professionals move beyond abstract AI buzz and into real, strategic applications for marketing and business growth.

The Next Women is a boutique global network committed to elevating female founders, entrepreneurs, and investors through community, capacity building, access to capital, and transformative events. With a membership of over 15,000 professionals worldwide and more than 150 community-driven events, The Next Women creates opportunities for women to grow, connect, and scale businesses with confidence. Their mission centers on dismantling barriers women face in business, expanding access to funding, and nurturing meaningful professional connections across borders. 

Hosted through The Next Women’s Tunisia chapter, a vibrant regional hub that supports women’s business development and cross-sector connection, the workshop attracted entrepreneurs, marketing leaders, and business decision-makers eager to harness the power of artificial intelligence. Local members and guests came together in a dynamic environment built to inspire learning, collaboration, and strategic thinking.

Ines opened the session by grounding the conversation in the marketing realities of 2026. Participants explored how AI is reshaping content creation, personalization, lead generation, and marketing decision-making. All of these topics were discussed through the lens of practical, real-world application rather than theory. The workshop structure was highly interactive, featuring strategic frameworks, guided exercises, and live demonstrations tailored to help attendees build immediately usable workflows and AI-enhanced systems.

The three-hour format emphasized engagement and execution. Every segment included a prompt or task that invited participants to reflect on their goals, identify opportunities to leverage AI, and begin crafting tailored marketing solutions. Topics spanned from generative AI for content and campaigns to building reusable prompt frameworks and preserving brand voice with AI tools.

One highlight of the workshop was the deep audience participation. Thoughtful questions and shared insights helped shape the dialogue, demonstrating a collective commitment to understanding and applying AI responsibly and effectively to drive sustainable business results. Attendees shared enthusiasm for the practical frameworks and appreciated Ines’s ability to distill complex concepts into actionable guidance.

Reactions from participants were overwhelmingly positive. Highlighting the reactions to the session were Ahlem Mhamdi, Project & Events Manager, who thanked Ines for an “inspiring session” with “practical, structured ways of working” that added real value to the audience’s strategic thinking. Another attendee, Khansa Bouassida, expressed gratitude for Ines’s approach, highlighting both her experience and the event's supportive atmosphere.

The Next Women’s ecosystem played a key role in shaping the overall experience. Beyond the workshop itself, the organization fosters a community where female professionals can connect, exchange insights, find mentorship, access capital opportunities, and participate in events that drive real business results. Their model blends global reach with regional impact, empowering women across markets to collaborate, learn, and expand their businesses with confidence. 

As the session concluded, Ines shared a clear takeaway: artificial intelligence is not just a future concept, but a strategic advantage businesses can implement now to accelerate growth. The workshop equipped participants with tools and frameworks to move from experimentation to execution, aligning AI implementation with measurable outcomes.

For organizations interested in having Ines speak at future events or workshops, learn more here:

Directly contact Ines and her Team:

👉 https://inesnasri.com/contact-us/