U.S. Expansion Office Hours: SelectUSA Edition

Following a strong start to 2026, the first session of the U.S. Expansion Office Hours: The SelectUSA Edition opened on April 8, 2026. This session brought together international founders and experienced specialists for a focused, interactive discussion on entering and growing in the U.S. market. 

Subsequent sessions will also include contributions from specialists such as Ines Nasri, who will cover key areas of digital growth, including SEO strategy (technical, on-page, and scalable growth), AI search optimization for generative and AI-driven discovery, content strategy and content-led growth, online reputation management, and building brand authority in competitive markets.

The U.S. Expansion Office Hours series was launched earlier this year to create a more practical and founder-driven format for addressing real expansion challenges. Each session brings together founders and specialists in a collaborative environment where discussions were shaped entirely by participants' questions. This approach ensured that conversations stayed grounded, relevant, and directly applicable to the realities of international growth.

Building on that strong engagement, the SelectUSA Edition placed a special focus on helping founders prepare for the SelectUSA Investment Summit, one of the most important platforms for connecting global investors with U.S. opportunities. The session also helped participants identify the right conversations, partnerships, and positioning strategies ahead of the event.

Organized by Bill Kenney of MEETROI, U.S. Expansion Office Hours are 55-minute working sessions where founders bring real questions and receive ethical, experience-based guidance from specialists across key areas, including legal, tax, immigration, HR, operations, intellectual property, funding, sales, and go-to-market strategy. The goal is to provide clarity and direction in a structured yet flexible format.

These sessions are particularly relevant for international founders preparing to engage with U.S. stakeholders, refine their market approach, and accelerate their expansion journey. 

Digital growth and online visibility will be among the key themes in the broader conversation. Experts will cover how search presence, content strategy, and brand credibility can influence early-stage traction when entering the U.S. market. The discussion will focus on the importance of aligning marketing efforts with long-term positioning and trust-building in competitive environments, such as in the U.S.

Get personalized guidance for your U.S. expansion journey

For founders and business leaders looking for tailored guidance, you can also connect directly with Ines to explore collaboration, mentorship, or speaking opportunities.

Talk with Ines: Contact