Speaking About Auditing Online Presence at the B2B Marketing Expo US 2024

The B2B Marketing Expo California 2024 took place on October 9–10 at the Los Angeles Convention Center, bringing together thousands of marketing professionals, entrepreneurs, and business leaders. This dynamic two-day event featured over 150 exhibitors and a diverse lineup of keynote speakers from major brands such as TikTok, Microsoft, Meta, Salesforce, Google, Netflix, Uber, Twitch, Paramount, and LA Galaxy, offering insights into the latest trends and strategies in B2B marketing. The expo provided a platform for exploring market research, SEO, advertising, lead generation, branding, and inbound marketing. The event also offered interactive masterclasses, panel discussions, and networking opportunities, enabling knowledge sharing and collaboration among industry professionals. Among the many workshops, an exciting session was a workshop conducted by Ines titled “How to Discover and Grow Your Local Business Online: Check Your Online Presence.”

A Workshop Full of Practical and Applicable Tips

Ines’s workshop helped local business owners learn how to check their online presence independently and for free without the help of technical people or paid tools. The session was planned to be practical, and participants were to walk away with ideas that they could easily implement to enhance their online presence and drive business growth.

Participants learned how to self-assess their digital assets. Using this workshop, they learned how to analyze their websites, social media, and search engine visibility to determine their current standing. They also learned how to check their brand visibility and online results without technical skills.

Digital marketing basics for local businesses: The essentials of SEO, social media, reviews, and local search rankings as drivers of business growth. 

What is missing and what can be done: Participants underwent an analysis that enabled them to detect weaknesses in their website and marketing, such as website load time and bad backlinks.

How to ensure that your marketing agencies are delivering what they should. Ines gave the attendees a set of tools that they could use to assess their marketing partners’ performance. This enabled business owners to know what questions to ask, what metrics to look at, and how best to get value from their marketing spending.

To add more value, the attendees were provided with downloadable exclusive resources so that they could use the techniques mentioned in the workshop. Furthermore, any company that required more assistance was provided with a free strategy session to fine-tune its digital plan.

The workshop drew a full and attentive audience, with many participants actively engaging throughout the session. The Q&A segment was especially lively, as attendees asked a range of questions that reflected real-world challenges in managing online presence, indicating the topic’s relevance and the practical value of Ines’s approach.

Want Help with Your Online Presence?

If you missed the workshop or want to dive deeper, Ines offers tailored digital strategy services, one-on-one coaching, and corporate training designed to help businesses grow in the digital space. Whether you're a local business owner or part of a larger organization, her programs are built to empower you with the knowledge and tools to lead confidently in a digital-first world: 

Contact Ines