Ines Nasri Headlines U.S. Expansion Workshop at SelectUSA 2025 as a Speaker

Held from May 11 to 14, 2025, at the Gaylord National Resort & Convention Center in National Harbor, Maryland, the SelectUSA Investment Summit once again brought global attention as the leading event for facilitating cross-border investment into the United States. The annual summit, hosted by the U.S. Department of Commerce, welcomed over 5,500 attendees from over 100 global markets, including investors, founders, government leaders, and economic development organizations, gathered to explore investment trends, expansion strategies, and new business opportunities across all 54 states.

One of the highlights of the summit was the U.S. Expansion Essentials Workshop on Tuesday, May 13. As the speaker, Ines Nasri, Founder and CEO of WebPower USA, engaged directly with startup founders, offering strategic and practical advice for growing in the U.S. market.

As the lead speaker for the workshop, Ines set the tone for the session by focusing on the challenges and opportunities facing international entrepreneurs entering the U.S. market. Drawing from her experience supporting global companies through WebPower USA, she shared practical strategies for market positioning and sustainable growth.

The session featured rotating breakout groups and expert roundtables covering incorporation, legal compliance, marketing, and sales strategy. As a speaker and lead facilitator, Ines focused on how founders can accelerate traction by tailoring their brand message, digital presence, and conversion funnels for U.S. audiences.

Key takeaways from her session included:

• Nail Your Niche: Identify and dominate one ideal customer segment before scaling.
• Localize Smartly: Adapt messaging and value propositions for American buyers without losing brand identity.
• Leverage Content and Credibility: Use storytelling, media, and reviews to build trust and visibility.
• Test and Iterate Fast: Use paid media, A/B testing, and U.S.-specific channels to validate and grow.

Ines was joined by a powerhouse lineup of co-speakers and experts who offered founders a comprehensive perspective on launching and scaling in the U.S. market. The panel featured Sophie Alcorn (Alcorn Immigration Law), Rowena Dungca (Wuersch & Gering LLP), Cheryl Edison (Edison International), Daniel Glazer (Wilson Sonsini), Francisco Gomez (Factum Global), Wade Maleck (CLA), Tonya McNeal-Weary (IBS Global Consulting), Juhi Naithani (bGlobal Consulting), and Simone Williams (Williams Global Law). Together, they delivered practical insights spanning legal structures, immigration, accounting, funding, go-to-market strategy, and cross-cultural readiness — critical pillars for global companies entering the U.S.

Attendees shared how much they appreciated the session's clarity and real-world value, especially noting how Ines broke down complex ideas into simple, practical steps that truly connected with founders from all walks of life.

As SelectUSA continues to be the go-to platform for global business expansion into the United States, the U.S. Expansion Essentials Workshop proved to be an essential resource for founders ready to move from ambition to action.

To continue supporting international entrepreneurs beyond the Summit, Ines Nasri partners directly with global companies through her firm, WebPower USA, helping them craft U.S.-ready marketing strategies and positioning frameworks that fuel sustainable growth.

Continue the conversation on U.S. market entry and growth.

Ines Nasri works with global founders, investors, and organizations to design U.S.-ready expansion strategies, market positioning, and go-to-market frameworks.

• For global founders and foreign investors: Learn how global founders and foreign investors collaborate with Ines on strategic U.S. expansion
• For event organizers and institutions: Contact Ines and Her Team