Ines Leads LAPL Webinar on Olympic Growth Strategies

The Los Angeles Public Library (LAPL) is one of the largest and most impactful public library systems in the United States. Serving millions of residents, it plays a vital role in education, workforce development, and small business support across Los Angeles. Through partnerships with organizations like SCORE, LAPL provides entrepreneurs with access to expert-led training, mentorship, and resources designed to help businesses grow and adapt in a rapidly evolving economy.

As part of this mission, Ines was invited to lead a high-value webinar titled “Olympic Growth Playbook: How Small Businesses Can Scale with Proven Strategies.” The session, held on April 14, brought together business owners and entrepreneurs looking to prepare for the unprecedented opportunities tied to Los Angeles hosting the 2028 Summer Olympics.

The webinar focused on a critical shift in mindset: moving from short-term gains to long-term, sustainable growth. With millions of visitors expected and global attention set to intensify, Ines guided participants on how to position their businesses early to capture and retain value beyond the event itself.

Drawing on over 17 years of experience in online growth and international expansion, she introduced a practical framework designed specifically for small and medium-sized businesses. Her approach emphasized simplicity and scalability, showing that even low-cost strategies can drive meaningful results when applied consistently.

Participants explored why major global events act as powerful economic accelerators, yet why many businesses fail to fully benefit from them. Ines highlighted common mistakes, including over-reliance on one-time promotions and lack of preparation, which often prevent businesses from converting increased traffic into lasting customer relationships.

She also broke down how to identify early signals of opportunity, such as shifts in tourism patterns, infrastructure developments, and digital search trends, allowing businesses to act ahead of competitors. Attendees were introduced to practical digital tools to increase visibility before and during major events, as well as to methods for capturing leads and building long-term engagement.

A key takeaway from the session was the importance of building systems rather than campaigns. Instead of focusing solely on the surge of visitors during the Olympics, Ines encouraged participants to create strategies that continue generating revenue well after the event concludes.

Her expertise as a recognized educator and mentor through initiatives such as the SelectUSA program and Pacific Community Ventures shaped the session's structure. The content was actionable, clear, and immediately applicable for business owners at different stages of growth.

Participant engagement was strong, with attendees describing the session as “relevant and timely.” Others highlighted the value of insights they might otherwise have overlooked, particularly those related to legal and strategic considerations tied to large-scale events.

By the end of the session, participants left with a clear action plan to begin preparing their businesses months in advance: positioning themselves to turn global attention into sustainable local growth.

Discover how Ines can support entrepreneurs building and scaling impactful ventures:

https://www.inesnasri.com/for-entrepreneurs